Bluewater Shopping Centre is set to welcome the first-ever Love Island pop-up shop next week, offering fans of the hit reality show a unique shopping experience. The store will open on Tuesday, June 25, for an exclusive four-week stint.
The pop-up shop coincides with the eleventh series of Love Island, which airs every Sunday to Friday on ITV2 and ITVX at 9 pm and has amassed over 46.3 million streams. The premiere of the current series attracted 3.3 million viewers.
Love Island enthusiasts will have the opportunity to purchase a variety of recognizable merchandise, including the iconic water bottles frequently seen on the show. Additionally, customers can personalize their purchases, adding a unique touch to their Villa essentials.
The pop-up will feature summer-ready products inspired by the show, providing fans with must-have accessories for summer 2024. Love Island creative director Mike Spencer expressed excitement about the launch, stating, “We are thrilled to be opening a space in Bluewater for our loyal fans to get their hands on some exclusive Love Island merch and live their best Islander life this summer. From water bottles to collections inspired by the show, we have you covered on what will be must-have accessories for summer 2024!”
This marks the first time fans will be able to shop in person since the Love Island online shop launched in 2017, with the added benefit of collecting personalized merchandise on the same day. Jurian van der Meer, EVP of ITV Studios Brand Licensing, called it “a fantastic opportunity” to connect with audiences in “new and exciting” ways.
James Waugh, the centre director at Bluewater, added, “We are pleased to announce the upcoming launch of the first-ever official Love Island pop-up store here at Bluewater this summer. The Love Island shop really is something quite special, with great photo opportunities and exclusive-to-store merchandise lines. We’re in no doubt that the in-store experience will be a massive draw, not just to Love Island fans living locally, but further afield too.”
To celebrate the launch, Love Island Season 5 star and current co-host of the Love Island Morning After Podcast, Amy Hart, will officially open the shop. Fans can meet Amy at 5 pm on the opening day, next Tuesday, June 25, at Bluewater Shopping Centre.
